Friday, March 7, 2014
Promotional Video
Looking at these videos, there are a couple of things that are key for a good promotion. Confidence is key, and this can be done with a strong voice. A quiet voice can easily be overwhelmed with white noise, so it's necessary to be loud. Asking questions also works really well. It addresses topics that might provide some doubt as to why they would want to come here, and then that question is answered right away. It takes all the doubt and gets rid of it. Presenting only the positives is also a really good idea. I think explanations about specifics like pros and cons about the geography about every region of South America is not a good idea. And speaking quietly is not effective; Mr. Whitten was louder than the people speaking in one of the videos. Personally, I was a fan of Yash and Prateek's promotional video. I found the duo to be entertaining, and the use of informal phrases was also amusing. They got all of their points down, and they didn't lose my interest even though it was a lengthier video. Yash also dresses really well.
Labels:
Portugal,
South America,
Transatlantic
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